There are tons of phrases, sayings, and acronyms in marketing and SEO that can confuse, befuddle, and bewilder. Today, I'm focusing on the EEAT acronym, answering the industry standard question ...
"What the f*** does that mean?"
EEAT: The Basics
If you've Googled "the EEAT acronym," chances are you kinda know the general area of SEO that EEAT lives but want to learn more so you can implement the strategy into your own SEO practices.
Let's begin with just what the f*** EEAT means.
EEAT stands for Expertise, Experience, Authoritativeness, and Trustworthiness.
It's a set of criteria used by Google to assess web content quality. This concept is an evolution of the E-A-T principle from Google's Search Quality Rater Guidelines. It's tough to rank on Google without a robust strategy in place (alongside a big fat backlink profile), so understanding EEAT is crucial for anyone involved in creating or optimising online content.
What Are The Four Pillars of EEAT?
The EEAT acronym is built on four key pillars, each vitally important in determining if you have produced silky smooth & helpful content for human peepers or if it's a steaming pile of dinosaur dung you've written solely to rank on Google or Search GPT.
Expertise - A Broad Knowledge of Areas Within Your Niche
Expertise refers to the creator's knowledge, depth of understanding, and skill in a specific field. The more areas of a subject you cover within your content strategy, the more the Google Gods will look down on you with merciful eyes.
Experience - Who, What, Why, Where, & When
Experience is about practical knowledge. It's gained through direct involvement or exposure to events. To show you have experience in any given industry, you'll need to provide evidence of the things you've done, how you've done them, and the results that you've driven. Otherwise, Google will think you're a massive noob.
Authoritativeness - They Will Respect It
You can prove your industry authoritativeness through the crafty use of backlinks, domain authority, and brand authority.
It sounds simple, right? But this pillar is arguably one of the most important aspects of the EEAT acronym and, sadly, one of the most difficult to attain. However, you can wipe those droplets of sorrow from your rosy red cheeks because you can still become the authority within your niche with persistent effort and a stoic attitude.
Watch this space for an incoming guide to help you master the authoritative stage of EEAT.
Trustworthiness - It's Hard To Build, But Easy To Break
Trustworthiness in EEAT is about accuracy and honesty and relates to the transparency of the content and its creator.
If authoritativeness is the most challenging aspect of becoming an EEAT deity, trustworthiness is the most straightforward.
Kind of.
Building trustworthiness within your industry will occur organically if you religiously focus on the EEA of EEAT in an ethical way using white-hat SEO strategies. Take care of all the other areas, and your backlink profile, positive reviews, and brand authority will prove that your organisation can be trusted more than Jesus on a Sunday.
Enhancing Your Content with EEAT
Here are some beginner strategies and quick changes you can make to your content for some easy EEAT wins:
Regularly update content to maintain its relevance and authority.
Use external links to reputable sources to enhance authoritativeness and trustworthiness.
Share personal anecdotes and case studies to demonstrate experience and expertise.
Be transparent about authorship and content creation processes to boost trust.
Leverage reviews, testimonials, and user-generated content to influence trustworthiness.
Key Takeaways: EEAT for Success, Not For Comfort
Understanding and applying EEAT can give you a competitive edge in content marketing and achieving topical authority, boosting your content past your competitors and towards glory.
If you need help implementing an EEAT strategy, give me a nudge, and we'll come up with a plan together.
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